Getting Your Product Discovered in AI Search Results
Generative engines summarise the web. Structure your content so they can understand and cite it.
More and more buyers ask ChatGPT, Gemini or Perplexity before they ever open a search results page. Generative engine optimisation (GEO) is the practice of making your content easy for those systems to understand, trust and cite.
The foundations overlap with good SEO: crawlable pages, clear headings, structured data and fast responses. What changes is the emphasis on direct answers. Pages that state facts plainly, define terms and back claims with specifics are far more likely to be quoted.
Write for the question, not the keyword. A page that answers "how long does a SaaS MVP take?" with a clear range and the factors behind it will outperform a page that circles the topic.
Finally, keep it consistent. When your site, documentation and public profiles describe your product the same way, models are more confident repeating it.