Performance
Why Core Web Vitals Still Decide Who Wins Search
Speed is a ranking signal and a conversion signal. Here is where the time usually goes.
Novahomin Journal
Ideas, Insights & Engineering Perspectives.
Explore practical perspectives from our engineers on software development, digital products, performance, artificial intelligence, and emerging technology.
All articles
SEO & GEO
Getting Your Product Discovered in AI Search Results
Generative engines summarise the web. Structure your content so they can understand and cite it.
Artificial Intelligence
RAG vs Fine-Tuning: Choosing the Right AI Architecture
Most business assistants need retrieval, not a custom model. How we decide.
Product Engineering
Shipping an MVP in Weeks Without Painting Yourself Into a Corner
Speed and maintainability are not opposites. The decisions that keep an MVP extendable.
Mobile Development
React Native or Native? How We Decide for Each App
Cross-platform is the right default for most products, but not all of them.
Business Automation
Automation That Removes Work Instead of Moving It
The best automations start with a process map, not a tool.